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WEAR WHAT YOU BELIEVE IN

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Designed in Lisbon · Made in Portugal • Limited pieces per drop

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Shipping from Lisbon 🇵🇹 · EU delivery in 3–7 business days · Shipping calculated at checkout

PRODUCTS

WHAT MAKES YOUR CLOTHES SPECIAL?

We believe clothes should make you feel good. Inside and out.

IT’S OKAY was born from a simple idea: creating pieces that celebrate individuality, self-love and the freedom to be exactly who you are.

Designed from scratch in Lisbon, with original colours, thoughtful details and a lot of heart. But more than what you wear, it’s about how you feel wearing it.

Because being yourself will always be your best look.

Wear what you believe in. 🤎

WHERE ARE YOUR T-SHIRTS AND CREWNECKS MADE?

Made with love, right here in Portugal!

We work closely with a small family-run factory near Braga, where our pieces are made with care, attention to detail and a whole lot of good craftsmanship.

Good clothes, good people. Just how we like it.

HOW DO YOUR CLOTHES FIT?

Most of our pieces have a relaxed, oversized fit, but every design is a little different.

We recommend checking the size chart in each product's photos for the exact measurements.

Not sure which size to go for? Drop us a message at itsokay@itsokaystore.com and we'll help you figure it out!

WHERE IS THE SIZE CHART?

You'll find a size chart in the photos of each product, so you can check the measurements before choosing your size.

You can also  find it on our homepage, just look for "SIZE CHART."

Still not sure? Just drop us a message at itsokay@itsokaystore.com. We're always happy to help you find the right fit.

HOW DO I KEEP MY TEES & CREWS LOOKING GOOD?

A little love goes a long way. Here's how to keep your pieces looking their best:

  • Wash at 30°C, inside out, with similar colours.
  • Skip the tumble dryer. Air drying is your best friend.
  • Iron inside out, on low heat.
  • Avoid bleach and harsh detergents.
  • Wash less, wear more. Your clothes (and the planet) will thank you.

Take good care of them and they'll stick around for a long time. 🤎

DO YOU DO GIFTS?

Of course! Giving a little something to someone special?

You can add a personalised message to your order. Just leave your message in the NOTES section at checkout, and we'll take care of the rest.

Not sure what to pick? Our gift cards are always a good idea!

SHIPPING

PORTUGAL

Shipping costs are calculated based on the total weight of your order.

Portugal Mainland

  • 0–500g: €3.90
  • 501g and above: €4.90
  • Express Delivery (1–2 business days): €10

Free shipping on orders over €100.

Estimated standard delivery: 2–5 business days.

Azores & Madeira

  • Standard Delivery: €6.90
  • Express Delivery (1–2 business days): €19

Free shipping on orders over €100.

Estimated standard delivery: 2–5 business days.

EUROPE

Shipping costs are calculated based on the total weight of your order.

European Union

  • 0–499g: €3.90
  • 500g and above: €4.90

Free shipping on orders over €200.

Estimated delivery time: 3–5 business days.

Europe (Non-EU Countries)

  • 0–499g: €4.90
  • 500g and above: €5.90

Free shipping on orders over €200.

Please note that customs duties and import taxes may apply to orders shipped outside the European Union. Any additional charges not collected at checkout are the responsibility of the customer.

SPAIN

Shipping costs are calculated based on the total weight of your order.

  • Standard Delivery (3–5 business days): €4.90
  • Express Delivery (1–2 business days): €9.90

Free standard shipping on orders over €150.

Switzerland

Shipping costs are calculated based on the total weight of your order.

  • 0–499g: €12.90
  • 500g and above: €16.90

Customs duties, import VAT and clearance fees may apply. Any additional charges not collected at checkout are the responsibility of the customer.

UK

Shipping costs are calculated based on the total weight of your order.

  • 0–350g: £8
  • 351g and above: £12

Free shipping on orders over £150.

Please note: Customs duties and import taxes may apply. Any additional charges not collected at checkout are the responsibility of the customer.

USA & CANADA

Shipping costs are calculated based on the total weight of your order.

🇺🇸 United States

  • 0–350g: €25
  • 351–500g: €30
  • 501g and above: €39

🇨🇦 Canada

  • 0–350g: €12.99
  • 351–500g: €15.99
  • 501g and above: €24.99

Free shipping to Canada on orders over €200.

Please note: Customs duties and import taxes may apply depending on your destination. Any additional charges not collected at checkout are the responsibility of the customer.

Central & South America

🌎 Central & South America

  • 0–500g: €18
  • 501g and above: €25

Free shipping on orders over €200.

Please note: Customs duties and import taxes may apply depending on your destination. Any additional charges not collected at checkout are the responsibility of the customer.

OCEANIA

Shipping costs are calculated based on the total weight of your order.

  • 0–500g: €19.90
  • 501g and above: €26

Please note: Customs duties and import taxes may apply depending on your destination. Any additional charges not collected at checkout are the responsibility of the customer.

HOW DO I TRACK MY ORDER?

We'll send you a tracking number in your shipping confirmation email. It might take up to 24 hours for it to work.

WHAT IF MY PACKAGE COMES BACK TO YOU?

If it gets sent back to us, you'll have to pay for shipping again.

CAN I CHANGE MY SHIPPING ADDRESS?

Need to update your shipping address? No worries!

Just email us at itsokay@itsokaystore.com as soon as possible and we'll do our best to help.

If your order has already been shipped, we might not be able to make changes.

RETURNS & EXCHANGES

CAN I CANCEL OR CHANGE MY ORDER?

Need to make a change? No worries! Just email us at itsokay@itsokaystore.com as soon as possible.

We start preparing orders pretty quickly, so while we can't always guarantee changes, we'll do our best to help.

CAN I EXCHANGE MY ORDER?

Need a different size or colour? We've got you.

You can request an exchange within 40 days of receiving your order, as long as the item is unworn, unwashed and in its original condition, with tags attached and stickers.

Exchanges are subject to availability. Shipping costs both ways are covered by the customer.

Just email us at itsokay@itsokaystore.com and we'll be happy to help! 🤎

I GOT THE WRONG THING! WHAT SHOULD I DO?

Oops! Email us at itsokay@itsokaystore.com and we'll fix it.

CAN I RETURN SOMETHING?

Of course! If something isn't quite right, you can request a return within 40 days of receiving your order.

Just email us at itsokay@itsokaystore.com and we'll guide you through the process.

Items must be unworn, unwashed and in their original condition. Return shipping costs are covered by the customer, unless the item is faulty or we've made a mistake.

We recommend using a tracked shipping service for peace of mind. 

CAN I RETURN "DISCOUNTED or SALE" ITEMS?

Items that have a discount code applied, can be returned within 15 days. "Sale" items, are not eligible for refunds.

CAN I EXCHANGE A GIFT CARD?

No, gift cards are non-exchangeable.

PAYMENT METHODS

WHAT PAYMENTS METHODS DO YOU ACCEPT?

We accept Visa, Mastercard, American Express, Maestro, Apple Pay, Google Pay, Shop Pay, PayPal, MB WAY and Multibanco.

Other local payment methods may also be available depending on your country. Just check the options at checkout!

WHERE DO I PUT MY PROMO CODE?

Once you're ready to check out, you'll find a field to enter your promo code.

Just pop it in and enjoy your discount!

A little heads-up: only one discount code can be used per order and some codes may not apply to sale items or other promotions.

Secure transactions

Transactions are handled with bank-grade security.

Simple checkout

Our secure checkout is quick and easy to use.

Get in touch

Have questions? Get in touch with us at any time: itsokay@itsokaystore.com.